See full creative process Creative Directed and produced pop-up shop and marketing assets for Los Angeles based brand STEELE, by influencer Amanda Steele at Showfeilds in Noho New York. My goal was to find a fun way to educate the New York audience about STEELE by creating an interactive, shareable experience allowing guests to both meet Amanda and learn more about everything STEELE represents. I designed and constructed three 6’ x 3’ interactive displays that featured select STEELE collection items. STEELE lab experts wore embroidered lab coats and provided  information about the newest collection as well as refreshments.

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